The Channel Playbook
Reasons to become a premium subscriber
You get access to blogs posted more than 7 days ago. Any post over 7 days get’s locked.
Shows you understand ROI. $5 a month for advice that can help you thousands is a trade we’d take any day.
Incentivises you to be more consistent with reading the archive.
Signals us to keep providing value
You get The Channel Playbook. It’s 13 pages of actionable marketing advice regarding channels.
We don’t plan to heavily monetize this letter, but wanted to have some outlet to make the hobby be slightly more worthy our time.
We figured that locking blog posts older than 7 days makes good sense:
if you can’t afford the lowest price substack allows us to set - $5 a month - you likely have ample spare time on your hands to read everything within 7 days
if you want to be able to access > 7d content, recognize the value we provide & value the convenience of the letter - $5 should be a no-brainer.
We wanted to gift paid subscribers with something.
This is a marketing e-book we wrote about Channels. It is our magnum opus so far, 13 pages of very high-quality and condensed advice.
We could fill 200 pages with the content there, but we don’t gain anything by adding fluff.
Signal > noise.
Here it is: